MUMBAI: Big FM in association with Fair & Lovely introduces 'Banao Khud Ki Pehchan'  a state-wide campaign that spans across 30 cities and towns among Karnataka empowering women and providing them with career counseling sessions to help them achieve their goals.

Ensuring excellent audience reach, the team led by expert trainers, will visit colleges across the state to counsel, train and groom women to make the right career choices. Understanding and recognising that most women in the small towns are confined to societal norms that leave them feeling timid and uncertain, the counseling sessions are also designed to shape self-reliance amongst women so they can make accurate professional decisions with confidence, ensuring future financial independence.

Through alliances across colleges and professional institutions in each of the cities, ‘Banao Khud Ki Pehchan' ensures maximum reach to the women across the state. The entire on ground initiative will be amplified heavily through the radio platform on Big FM.

Speaking of this campaign, Big FM business head-Rural Vineet Mittal said, "We are delighted to announce our association with Fair & Lovely. As a radio network that offers an exceptional programming mix to our young listeners, our reach to young women between the age group of 16 and 24 is tremendous. This enables us to largely connect with the youth at all times and we like to take every opportunity we get to show them the right way for a successful future. Banao Khud Ki Pehchan is one such platform which we can utilize for the empowerment of young women and Fair & Lovely is the perfect brand fitment because of their efforts in the same direction as ours. We look forward to continuing to develop newer solutions for Clients which help deliver brand objectives, while positively impacting the lives of our listeners."