MUMBAI: People for the Ethical Treatment of Animals (PETA) Youth, a division of PETA, has partnered with Twisted Entertainment to be the social-cause partner for the EVC music festival. It will give PETA Youth supporters a platform to promote the message of living in harmony with animals.

Through the dance music festival, the organisation plans to reach out to the larger audience of dance music fans comprising the youth. During fun activities, they will be seen giving away freebies like EVC PETA Youth badges, celebrity posters, T-shirts and more to dance music fans. The PETA booth set-up at ECV will have a state-of-the-art green screen, where fans can pose for photos and then be covered up into a pro-vegan comic strip as a chicken-liberating hero.

PETA India Youth Outreach Adviser Neha Singh said, "The supporters will also talk to the youth about the loopholes of the Prevention of Cruelty to Animals Act, 1960 and will request youth to sign a petition to change the law and make it match the time."

Singh further added, "It is a perfect partnership for EVC and PETA as we cater to the same age group and we also believe that the youth can change the world. EVC is targeting the same audience."

In the past, PETA Youth has partnered with Supersonic Goa, Sunburn, NH7, Channel V Nokia India Festival, and Strawberry Field Festival.

Bands and musicians who have supported PETA Youth include Parikrama, Hard Kaur, The Raghu Dixit Project, Indian Ocean, Shaa'ir + Func and Anoushka Shankar to name a few.