MUMBAI: Brand Development, Marketing & Revenue Assurance professional Shamik Talukder has been appointed Vice President and Head of Revenue Management and Business Development with Integrated Network Solutions (INS).

Speaking about the appointment, Talukder said, "INS has done some great work in the past year, and I am eager to be a part of it. With my new role at INS, I look forward to leveraging the popularity and strength of the existing IPs, creating engaging solutions for brands on the digital platform through Spotlight, build customised solutions for brands in the film advertising and promotion space. It is an exciting space to be in and combining the properties to create new business opportunities will be my focus." INS is a wholly owned subsidiary of Viacom18 Media.

Having served for 16 years in the Media and Entertainment industry with revenue assurance, brand development and marketing, Talukder will now play a new part in the business development and revenue management departments of Live Viacom18 (large format Live event Impact properties), Be Viacom18 (On ground activations in film advertising and promotions) and Spotlight (creation, management and operation of digital media interfaces for individual celebrities across genres).

Viacom18 INS senior vice president & business head Jaideep Singh commented, "Our debut year has been a successful journey where we created multiple IPs. As we consolidate our offerings and build capacity across network we are happy to announce Shamik entry into the Viacom 18 family. Shamik's keen understanding of the business and his contribution to the division will be vital to our growth story as we move into the next phase."

Talukder has, in the past, been associated with media giants like Radio Mirchi, OOH Media India Private Limited, Times Out of Home Media, Sony Entertainment Television and Star TV.