MUMBAI: Hip hop artist Sean 'Diddy' Combs aka P. Diddy, has joined hands with Cîroc to release the latest version of vodka- Cîroc apple infused vodka. The musician/ producer introduced the spirit during his appearance on ‘Late Night with Seth Meyers’.

The ‘Victory’ rapper will also host the Emperor's Ball in New York City to celebrate the launch of Cîroc Apple on 31st October.

In honour of the launch, the company revealed a bicoastal billboard which was created by American performance painter David Garabaldi. He shared his creative interpretation of the ‘forbidden fruit’ thematic with audiences in New York and Los Angeles. The artist's masterpieces will be exposed on larger-than-life wallscapes prominently placed in highly trafficked areas during the month of November.

"Cîroc has always focused on innovation and celebration. Our flavours remain at the heart of our unprecedented success. The new Cîroc apple combines one of my favourite flavours with the greatest ultra premium vodka," said Sean "Diddy" Combs, chairman of Combs Enterprises. "We have created a liquid that everyone will want to drink, whether mixing it into fall inspired cocktails or enjoying it in its purest form, on the rocks."

This flavour is the sixth in line to a range of flavours introduced by the makers of Cîroc Ultra Premium. Ultra Premium, Pineapple, Peach, Amaretto, Red Berry and Coconut, are the ‘best-selling’ line-up from Cîroc.