NEW DELHI: Bollywood actor and singer Ayushmann Khurrana is the new brand ambassador for VI-John shaving foam.

Under the contract with VI-John India, Khurrana will endorse shaving foam through advertising campaigns, which will be unveiled soon. As the brand ambassador, Ayushmann will be featured in a new integrated 360-degree campaign for VI-John shaving foam which will run across TV, print and online channels from April 15.

With this endorsement, Ayushmann will join Bollywood’s King Khan – Shah Rukh Khan who also endorses VI-John shaving cream and foam.

VI John India Director Harshit Kochar said, "We are delighted to have multi-talented Ayushmann Khurrana on board as this association will help build a strong connect between the brand and consumers especially youth who admire his music and take him as their role model. Ayushmann who wears different caps of a singer, lyricist and actor, has a mass appeal and connects well with our brand philosophy.”

Khurrana added, “It’s a great feeling to be associated with VI-John and endorse a product associated with superstars like Shahrukh Khan. VI-John and its products have a tremendous mass appeal and strive to offer the customer a great experience every time.”

VI-John is an Indian FMCG company with products across personal care, health care and cosmetics. Its product portfolio includes a wide range of products across different categories like shaving creams, toiletries, perfumes/deos, talcum powders, skin care (winter) and hair care products.