MUMBAI: HDFC life has launched ‘HDFC Life YoungStars’ a first-of-its-kind digital talent hunt for children for categories in dancing, singing, musical instruments and comedy. This is a digital talent hunt for children in which singers and celebs like Raghav Sachar, Siddharth Mahadevan, Lauren Gottlieb, and Cyrus Sahukar will mentor the selected children.

This exclusive initiative will invite artistic children between the ages six and 14, from across the nation to play a part in the competition by uploading their video on its websitewww.hdfclifeyoungstars.com.

Keeping with HDFC Life’s digital-first focus, ‘HDFC Life YoungStars’ is driven primarily on the digital medium. Right from the call for entries, wherein one just needs to upload a video on the website, to all its following phases, to the grand finale, the entire property is digital based. Selected contestants who make the cut will be nurtured through the course of the show in their respective fields by the mentors. Finalists from each category will then get a chance to perform with their mentors and also win various other exciting prizes.

“The insight for this platform came from the understanding that parents are the first to spot a child’s potential talent. Parents are always looking for ways to help nurture the talent of their children, with the hope that their child will be able to harvest his/her complete potential. HDFC Life has always partnered with parents through financial planning to help children realize their full potential and capitalize on their talents. However, as a brand, we have always believed in being more than just a financial enabler. Hence, with HDFC Life YoungStars we have gone a step further and created a platform where parents can help their kids to showcase, and nurture their talents under the guidance of our four talented mentors,” said HDFC Life Senior Executive Vice President & Head - Marketing, Analytics, Digital & E-Commerce Sanjay Tripathy.

Additionally, #fame Senior Vice President Shreyas Rao, which is partnering HDFC said, “We are glad to associate with HDFC Life. HDFC Life Young Stars is a unique platform which will give young talented kids a digital stage to showcase their skills and get recognised.”

Playback singer and composer known for his songs in the film ‘Bhaag Milkha Bhaag’, Siddharth Mahadevan said, “Music is the best stress buster. It would be a privilege to judge these little ones. Platforms like this will give these kids the required boost. I am sure it’s going be a tough and exciting way ahead.”

According to Raghav Sachar, “I believe the virtual world is taking over and I am really happy to be a part of HDFC Life YoungStars, especially since instrumental music is not normally in the spotlight. Not only will this be fun and energetic, it will also give an opportunity to push young talent onto bigger avenues."