MUMBAI: Believe, which is a leading fully independent digital distributor has signed a strategic deal with Satyam Audios. The deal enables the world’s leading independent distributor of record labels and artists to distribute Satyam Audios’ audio-video catalogue to all local and international digital music stores worldwide.

Commenting on the deal Believe India Head sales and distribution KGV Kiran Kumar said, “Believe is extremely focused on regional languages owing to the large chunk of unchartered market on Digital Streaming. Malayalam transcends across international geographies in addition to a fast-growing local market. Through this deal, Believe will ensure world-class content deliveries and back it up with best in class digital marketing, partner profile development, integrate social media, rich analytic suite, accurate reporting and release strategy coordination. It is Believe’s core vision to drive maximum awareness with our partner which in turn helps them to acquire new content. ”

Satyam Audios AG Prema Chandran also quoted, “We are extremely happy and excited to work with Believe, one of the leading Distributors in India and globally. This distribution deal will make our catalogue spread globally in all (local and International) digital stores and also help us to plan more strategically to acquire content aggressively in the coming years.”

Believe is the leading fully independent digital distribution and label services company for artists & labels worldwide. Believe’s mission is to best serve All Artists and Labels with care, transparency, fairness, expertise and innovation in all local markets around the globe. They provide dedicated local & international campaign management, trade & digital marketing services, comprehensive video management & distribution, synchronization, neighbouring rights. The company prides itself on meeting the unique requirements of each label they work with. They achieve this by providing tailor-made, personal services and strategies in marketing and distribution via their international network of industry experts. Believe has an extensive network of offices to efficiently coordinate In international promotion located in the UK, France, Germany, The USA, Canada, Brazil, Italy, Spain, Sweden, Denmark, Russia, Mexico, Malaysia, Indonesia, Singapore, Thailand, Philippines, Chile, Turkey, China and India with further worldwide expansion planned.

Satyam Audios is one of the leading Music Companies in India based in Cochin, Kerala. Established in  1999 by AG Prema Chandran, the company started with Deepasthambam Mahascharyam - one of the all-time super hits. Satyam Audios catalogue features some of the biggest albums of Malayalam Cinemas like Meeshamadhavan, Classmates, Nandanam, Devadootham etc., with more than 677 films and 212 private albums Satyam audios owns the assets of around 5000 tracks. The latest sensational hit Jimmikki Kammal, which crossed 101 M views on YouTube created a record not only in Malayalam industry also in the Indian Film industry.