MUMBAI: The organisers of the Pensado Awards, an award show created by the producers of the acclaimed online video series Pensado's Place, have announced that AfterMaster Audio Labs is serving as presenting sponsor for the upcoming ceremony. This year's festivities will take place on Sunday, August 30, 2015, at Sony Pictures Studios, 10202 W. Washington Blvd., Culver City, CA 90232. A video production of the ceremony will follow and be posted on the Pensado's PlaceYouTube channel. Tickets for the same are available.

AfterMaster Audio Labs is a leading edge audio technology company made up of a closely-knit group of music and audio industry legends who have aligned themselves on a quest to reinvigorate the way we experience sound. Headed by founders, Larry Ryckmanand Shelly Yakus, the AfterMaster team has developed a significant breakthrough in digital audio technology, offering solutions for artists, producers, engineers and consumers by delivering unparalleled clarity, depth, fullness and volume throughout the entire frequency range without compromise.

This year's awards ceremony will be held under the stars in Calley Park, which is located in the center of the Sony Pictures Studios lot. The night will kick off with a VIP reception on the complex's Main Street area Theatre followed by an afterparty at the Sony Commissary, which is connected to Calley Park. An "AfterMaster Lounge" in the Rita Hayworth Dining Room will host VIP guests and influencers throughout the evening.

"With such deep roots in audio we are honored to be a part of this year's Pensado Awards," says AfterMaster co-founder and ceo, Larry Ryckman. "We are big fans of Dave and Herb and are thrilled to support them in honoring those individuals behind the music in our industry." Pensado's Place, Co-host/Executive Producer and Creator, Herb Trawick, as well as the Manager and Advisor to Co-host Dave Pensado, states, "AfterMaster is devoted to improving digital music for the entire chain – artists, producers and engineers, and consumers. Digital music is our reality and everyone knows that it has its benefits and drawbacks. AfterMaster and other enterprising organizations are working to make digital music a more accurate, immersive experience. We share many of the same values and we are proud to have them as our Presenting Sponsor for the upcoming 2015 Pensado Awards."

The Pensado Awards are a natural outgrowth of the ethos behind Pensado's Place. From the self-taught basement amateur to the seasoned industry producer, all manner of music professionals are discovering new methods of working and novel ways to reach fans and we are here to honor them. At the awards we highlight the brilliance and hard work of all those producers, songwriters, DJ's, engineers, mixers, live wizards and behind-the-scenes technicians in audio often go unnoticed. The Pensado Awards unites the best pros, amateurs, brands and press to come together as one community to celebrate the uncelebrated.