MUMBAI: The cheer factor during IPL 8 will be at an all time high as 3 IPL teams bring the cheer on this season with Hungama Cheer Girls team. The Royal Challengers Bangalore, Kolkata Knight Riders and Mumbai Indians teams and cricket fans across the globe will see these talented girls bust a move on their team anthems along with peppy and upbeat numbers to keep up the festivities at all times.

With this association Hungama aims to extend the IPL merriment into the digital world as they create team-dedicated playlists where team members will share on their favorite songs and add them to their team’s playlist. Adding to the exciting mix Hungama will reach out to consumers during the on-ground live matches and offer their premium PRO service free for 2 months.

"Matching the festivities this season, Hungama has tied-up with the top three franchisees of the league - Mumbai Indians, Kolkata Knight Riders and Royal Challengers Bangalore. Since the league is a global platform, we are thrilled to be associated with it in such an innovative and exciting manner. While cricket fanatics will concentrate on the nail-biting tournament, the Hungama Cheer Girls will enliven the electric atmosphere as they perform on the peppy and upbeat music from the playlists. Extending the league's euphoria into the digital world Hungama has created team-dedicated playlists that comprise player favourites, and the team anthems, which will be available across Hungama’s 52 million unique consumers.” said Siddhartha Roy, CEO of Hungama.com

Consumers can avail free Hungama PRO service for 2 months when they SMS any of the three team initials to 54646. Example, MI (initials for Mumbai Indians) to 54646.