MUMBAI: Gaana.com, India's largest music streaming service by Times Internet, bagged a gold award at the Abby Awards 2015 in the category of Branded Content & Entertainment for Gaana.com's advertising campaign Bajna Chahiye Gaana at a star-studded awards show in Goa. The campaign was launched in November 2014, with the release of the music single 'Bas bajna chahiye gaana', created by Amit Trivedi and sung by Benny Dayal and Anusha Mani, played across all major music sites and radios making Gaana.com a popular name among the masses.

The same was followed with the release of the music video of 'Bajna chahiye gana' which became very popular on You-tube in a very short time. All of this happened without Gaana.com being mentioned anywhere as the brand behind it. This was then followed by breaking of the multimedia ad campaign which broke simultaneously on TV, digital, print and outdoor. The song reflects the various moods and occasions where 'Gaana' plays a role and even uses the word 'Gaana', as an integral part of the song. The music video on YouTube had already fetched over a million views.