MUMBAI: Earlier this year, Internet Radio service-Pandora, added two music and entertainment veterans Roger Faxon and Tim Leiweke, now it has elected media and technology veteran Mickie Rosen to its board.

Commenting on the development, Rosen said, “I have an incredible passion for music. It is universal, and it moves us emotionally. When I look back at key moments in my life, I can name and literally hear the songs and bands that defined those moments.”

She also added, “There is a huge opportunity for Pandora to play an even bigger role in expanding music for artists, moving audiences and delivering a great listener experience. I am excited to join the team and to get started.”

Brian McAndrews, chairman, chief executive officer and president of Pandora said, “I am thrilled to welcome Mickie to the board. We are significantly expanding Pandora’s vision and working to create a strong, vibrant industry in which artists’ careers thrives and listeners continue to discover new music."

Rosen gets on board her two decades of experience which includes strategising, operating and investing. She has been working closely with both Fortune 100 companies and early stage start-ups.

In her most recent operating role, Rosen served as the SVP of Yahoo’s Global Media and Commerce division where she oversaw product, design, engineering, content and editorial, business development, partnerships and marketing solutions. This included Yahoo’s leading media properties – Yahoo! Homepage, News, Finance, Sports, Games, Entertainment, Lifestyles, Shopping, Autos, Travel, Homes and Video – across 20 categories and platforms worldwide.

Before her stint in Yahoo!, she was a partner with a digital media venture capital firm, Fuse Capital, where she co-founded and incubated Tecca. She also worked with Fox Interactive Media, MySpace and The Walt Disney Company’s Corporate Alliances group.