MUMBAI: UK based Omnifone has inked a deal with Line Music, the Japanese on-demand music subscription service, offered by messaging app Line. The deal was signed with an aim of supporting the expansion of the service's international catalogue by millions of tracks. This partnership will provide Line access to Omnifone’s global music licensing expertise, and end-to-end content services.

According to a statement issued by Omnifone, the partnership will also enhance users to share their playlists with their friends and family through chat screens or via timeline.

Omnifone, co-founder and chief engineer, Phil Sant said in a statement, “We do the vital undifferentiated heavy-lifting, the music industry technology infrastructure that allows our partners to focus on the things that add value to them; the exciting features that enable them to grow their services more quickly.”

Line Music, chief executive, Jun Masuda, Chief Executive said, “Working with a UK-based global music service provider will help us to enrich our popular music service with a whole host of new international artists for our users to enjoy. We’re thrilled to be working with Omnifone’s licensing team.”

Line Music is available on iOS, Android and web, gaining four million active users since its launch in June 2015.