MUMBAI: Anthony (“Tony”) Zameczkowski has joined Netflix as vice president, business development for Asia-Pacific. A senior executive with more than 17 years’ experience in the media and technology industry, Zameczkowski’s new role at Netflix includes leading and managing strategic partnerships and business development in the region.

Since its global launch in January, Netflix has already concluded partnerships with leading infocomm players in Asia including Singtel and StarHub in Singapore and PCCW Media’s now TV in Hong Kong.

Prior to Netflix, Zameckowski was running the international operations of Victorious, a Kleiner Perkins-backed startup in the mobile video space with a focus on building new business and international partnerships for the US-based digital company.

Before Victorious, Zameczkowski spent eight years at Google/YouTube both in Europe and Asia, where he most recently managed the YouTube Music business across the APAC region based out of Singapore. He was among the first few employees to be part of the video-sharing platform, when it was acquired by Google, and first came to Asia close to five years ago when he was based in Hong Kong in his capacity as head of partnerships for Greater China and Southeast Asia. He also worked for six years at Warner Bros. Television as sales and business development manager, licensing content to broadcasters and VOD platforms in Europe.

“One of the next steps in Netflix globalization is about building and leveraging strategic partnerships in the region that will drive our memberships in Asia-Pacific,” said Zameczkowski.

Zameczkowski is based in Singapore and reports to US-based Bill Holmes, global head of business development at Netflix. He holds an MBA from the Kellogg School of Management and The Hong Kong University of Science and Technology, as well as a Master’s degree from ESSEC Business School.