MUMBAI: Rohit Tugnait, National Revenue Head at Zoom, joins youth focused content portal 101India.com as Business Head. With over 14 years of extensive media experience, Rohit has been a part of different genres of media selling, from print to TV and digital.

Commenting on this Cyrus Oshidar, MD & CCO, 101India.com, said, “Rohit is immensely talented and brings with him extensive experience in sales, branded content and youth marketing through his experience at Zoom and MTV. With 101India’s rapid growth he will add a unique business focus to match its creative strengths and help take our brand forward. ”

At 101India, Rohit’s mandate would be to consolidate and grow the sales operations and build out 101India’s branded content agency.

Elaborating on his new role, Rohit says, “Its a really exciting time for me. Its not just 101India's vision of creating a distinct and robust youth content platform, but also that it has Cyrus at the helm that had me hooked. Marketers today are constantly looking for avenues to create content around their brands to take their messaging out more effectively to their TG. This phenomenon is becoming a rage with new media and 101India is on the cusp to ride out this wave. We are going to use our creative expertise to provide brands a voice that resonates stronger with the youth."

Prior to his appointment at 101India.com,Rohit was in charge of the revenue functions at Zoom. He has worked with several prestigious broadcast networks such as Times Television Network, Star TV and MTV, to name a few.

101India.com is a youth content portal aimed at urban Indian audiences through stories that connect them all. For more details visit www.101India.com