MUMBAI: India's leading on-demand digital entertainment destination launched an exclusive entertainment service for Connect Broadband.

With this association, Connect broadband users across the cities of Punjab will be able to stream and download unlimited music, movies, videos and games at www.hungama.com/connect or chose the bundled offering of Hungama Play and Hungama Music apps along with their broadband plans through a single sign in and enjoy the benefits across all platforms.

Speaking on the association, Siddhartha Roy, CEO - Hungama.com said, “We are excited to partner with Connect Broadband the largest broadband service provider in Punjab and bring our on-demand entertainment services for their consumers. Across our destinations - Hungama Play, Hungama Music, we offer the biggest entertainment catalog and an extensive Punjabi catalog of movies, songs and music videos. With this partnership we bring to Punjab the best in entertainment and data with an unmatched experience.”

Commenting on the development Arvind Bali, CEO - Connect Broadband said: “We have joined hands with Hungama in a bid to do more for our customers and to provide them with more content and more entertainment. It is an attempt to go that extra mile for our loyal customers and to do a little more that we can, to keep them entertained, happy and satisfied. We want our customers to rely on us for content, speed, connectivity and of course entertainment.”

Hungama’s diverse library of over 3.5 million content pieces includes some of the biggest Bollywood, Hollywood and regional films including popular Punjabi titles Vaapsi, Channo Kamli Yaar Di, Dildaariyan, Hero Naam Yaad Rakhi, Jatt Juliet and many more. In addition, Hungama’s platform also houses a vast music library spanning decades of Indian and international hits along with fun and immersive games.

Hungama has forged similar partnerships in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom.