MUMBAI: Online video streaming platform Dekkho has entered into a tie-up with Sony Music for premium video content. Under the association, the platform will have complete access to Sony Music’s catalogue of over 80,000 music videos.

Dekkho users will get access to the latest music videos from blockbuster Indian and international artists like Badshah, Arjun Kanungo, Divine, Papon, Coldplay, Beyonce, and Sia on the platform.

Music videos from upcoming and high-grossing Bollywood films will also be available for users on the Dekkho website.

Dekkho, which is a disruptive video streaming service for the next generation of online entertainment, aims to revolutionize videos in India by providing premium content across music, comedy, fashion, food, travel, and lifestyle which first premiers on Dekkho. The platform allows its users to discover, view, share, and recommend high-quality content close to their hearts through an invite-only feature.

Dekkho and Sony Music will additionally collaborate to produce blockbuster music videos, which will first exclusively appear on Dekkho for five days before anywhere else.

Sony Music and Dekkho will also team up with artists to promote and popularise the concept of premium video streaming in India and create a social video community exclusively for Dekkho.

Speaking on the partnership, Dekkho co-founder Tanay Desai said, “Music is the most viral and retentive category of premium video in India. We want to create a one-of-its-kind ecosystem to drive superior user experience when it comes to connecting fans and artists across the globe. Our partnership with Sony Music gives us an excellent opportunity to not only meet growing demand for high-quality content, but also to collaborate on identifying and nurturing top talent in the community. With our novel approach to content provision and Sony Music’s production strength, we are confident that digital-first viewers in India will make Dekkho their favourite destination for online video.”

“We are very happy to partner with an exciting new OTT video service Dekkho, led by optimistic entrepreneurs, Tanay Desai and Vinay Pillai . They have ambitious plans to disrupt the digital video OTT segment with a unique approach to content windowing and curation. We will power their service with our vast library of Bollywood, Regional and International music videos”, said Sony Music Entertainment Digital Business director Hari Nair.