MUMBAI: Dekkho, the new-age online video streaming platform, is delighted to announce its alliance with Times Music for premium video content licensing and promotion of pop music and regional content, besides popular Bollywood music. Well-known for blockbuster singles such as 'Wakhra Swag' and ‘Saware’, Times Music has most recently released popular film soundtracks like ‘Pink’ and ‘Running Shaadi’ The collaboration will focus on effective content monetization, marketing and promotional activities involving meet and greet with artists, fan shout-outs, social media promotions, live events, etc.

Expressing his enthusiasm on the collaboration Dekkho co-founder Tanay Desai commented, “Times Music is one of the fastest growing labels in the industry. We are pleased to associate with their premium catalogue of music, wellness, and spiritual content. This ensures adequate depth into Bollywood, pop, fitness, and lifestyle, all of which are actively consumed by today's generation of online viewers. We are betting high on the first-window concept, and look forward to disrupting premium content even further with this alliance."

“India has always been a ‘video ready’ generation since we have grown up on popular Bollywood songs that combined extensive videography with music. We welcome Dekkho as a bold Indian venture to carry forward an enduring legacy and bring it to the world,” said Times Music COO Mandar Thakur.

Dekkho is available to download on iOS and Android.