MUMBAI: Wynk Music, the over-the-top (OTT) music app from Bharti Airtel, has associated with Artist Aloud, a Hungama property, for the sixth edition of Artist Aloud Music Awards (AAMA). The eagerly awaited awards show recognizes and honours independent music talent in the country across multiple categories. To be held on 4 April 2018 in Mumbai, AAMA will see spectacular performances by acclaimed artistes like Shirley Setia, Dhvani Bhanushali, Jasbir Jassi, Tochi Raina, Shibani Kashyap, Mame Khan and Ace from Mumbai’s Finest.

Speaking about the association, Artist Aloud VP Soumini Sridhara Paul said, “Supporting and promoting independent artistes is in our DNA. The current edition of Artist Aloud Music Awards has seen immense participation from listeners during the voting phase and appreciation from the jury members during the judging phase. We are glad to have associated with Wynk Music for the awards and are certain that such efforts will help provide independent artistes a stage they deserve.”

Sharing his excitement, Wynk Music CEO Sameer Batra said, “Wynk has always been a platform where listeners can discover and enjoy fresh music by new artistes. We believe nurturing new musical talent will take the vibrant Indian music scene to the next level, where independent music rocks just as hard as Bollywood. Our partnership with Artist Aloud Music Awards is one more step in this direction as we together celebrate musicians who are able to break the mold and create original music that resonates with our audiences.”

Artist Aloud has proved its expertise as a curator of talent and content across online and offline avenues. In addition to extending support to upcoming and new talent, the platform on boards established and popular artists in the independent music space.

In keeping with its focus on curating content that matches varied customer tastes and preferences, Wynk Music has been driving discovery and consumption of independent music by upcoming artists on its app with unique promotions and exclusive tie-ups.