| 01 Dec 2023
9X Media launches - a platform for original, non-film music

MUMBAI: Bappa Re exclusive track by Shankar Mahadevan to be launched this Ganesh festival

9X Media, India’s leading Music Network, announces the launch of, a platform for original non film music. SpotlampE will produce and distribute original tracks with fresh and mainstream talent under the SpotlampE label.  Bappa Re an exclusive SpotlampE track by ace singer Shankar Mahadevan will be launched on 12 September 2018, celebrating the Ganesh Festival. Bappa Re will be aired across 9XM, 9X Jalwa and 9X Jhakaas.

Also Read: Shankar Mahadevan sings 'Bappa Re' for 9X Media's new venture

Commenting on the launch of SpotlampE, 9X Media Pvt Ltd. Sr. Vice-President Creative Content and New Business Ms. Rajitta Hemwaani said, “We are delighted to announce the launch of SpotlampE, a fabulous platform for creating and promoting non-film music and content. The platform will provide an opportunity to both new and established artists to showcase their talent across India and to the worldwide Indian Diaspora. SpotlampE will help music fans discover a wide spectrum of musical talent.”

SpotlampE focuses on original music production, distribution and artist management. The platform moves beyond film based song compositions and provides artists the scale and the reach that their talent merits. All the 9X Media originals including Kudi Tu Pataka, Bingo Mad Angles Song, Bajne Do Night and Day, etc. will now be part of the SpotlampE label.

Meanwhile, Bappa Re will be promoted across social media and digital platforms of 9XM, 9X Jalwa and 9X Jhakaas. The track will continue to play on high rotations across all three channels, throughout the Ganpati Festival till the 23 September 2018.

Catch Bappa Re exclusively across 9X Media channels and on