MUMBAI: Hungama Music, one of the leading music streaming platforms in the country owned by Hungama Digital Media, today announced the availability of its service on Alexa. Users can now listen to their favorite tracks on the Amazon Echo range of smart speakers as well as the Amazon Fire TV Stick by simply asking Alexa to play songs from Hungama Music.

The service enables users to stream individual tracks or songs from an entire album and even songs featuring a particular actor or a genre. Playlists curated by Hungama consisting of songs from composers, singers, occasion- specific trends and themes are also available. Users can access Hungama Music’s library on their Alexa devices using simple voice commands such as “Alexa, play Dilbar on Hungama”, “Alexa, play Punjabi songs on Hungama”, “Alexa, play Arijit Singh’s songs on Hungama”.

Speaking about the association, Hungama Digital Media COO Siddhartha Roy, said, “At Hungama, we believe in offering our users an enriching experience that combines convenience with the power of choice. Our presence on Alexa, Amazon’s voice-based assistant, will help us ensure a truly multi-channel presence and enhance the users’ experience of listening to music at home. At the same time, the association will make it even easier for our users, existing and new, to explore and enjoy our multi-genre, multi-lingual and original content library.”

Dilip R.S., Country Manager for Alexa Skills, Amazon India added, “Listening to your favorite music hands-free with Alexa is always a delight. With the availability of Hungama Music on Alexa, users will now be able to enjoy a diverse catalog of film and non-film music across all major languages such as Hindi, Tamil, Kannada and more, by using simple voice commands. The addition of Hungama will further enhance the experience of all Alexa users.”

To enjoy the Hungama Music service, users need to launch the Alexa app and enable the Hungama Music skill. Once enabled, users also have the option to make Hungama Music their default streaming service by visiting the ‘Music’ section under settings. This eliminates the need to specify the music service name when asking Alexa.