MUMBAI: Vodafone Idea, India’s leading telecom operator, today announced a strategic partnership with Shemaroo Entertainment’s newly launched video streaming service - ShemarooMe. As a part of this exclusive partnership, subscribers of Vodafone Play and Idea Movies and TV apps will have full access to Shermaroo’s content library across Bollywood, Devotion, Kids and other such genres and languages.

 ShemarooMe has a wide array of content offerings spanning various genres like Movies, shows, music, plays, devotional, kids and similar in Gujarati and many more languages.  This partnership will give all the fans of Gujarati content access to over 400+ latest Gujarati nataks, blockbuster movies and much more through ShemarooMe. The ShemarooMe Gujarati content offering includes movies like Chhello Divas, Gujjubhai the Great, Sharto lagu, Natsamrat, Thai Jashe, and plays like Gujjubhai Banya Dabang, Mari wife Mary Kom, Gujjubhai ni Golmaal and many more. All these titles are likely to reach new viewers through this association.

Talking about the partnership, Vodafone Idea Limited Chief Marketing officer Sashi Shankar said, “We are excited to partner with Shemaroo Entertainment to provide rich curated content across genres to our customers. Through this partnership our customers will get access to the best quality Gujarati content on the Vodafone Play and Idea Movies and TV apps exclusively. Our endeavor is to provide our customers with authentic entertainment keeping in mind their consumption pattern, culture and language preferences. We believe that video and regional content will be the key differentiator and its consumption will grow rapidly in the coming years, more so in the Gujarat market because of its affinity for watching Gujarati plays. We have been working towards strengthening our content offering and this partnership is a step further towards enriching our content portfolio.”

Commenting on the partnership, Shemaroo Entertainment Limited CEO Hiren Gada said, “We are delighted to partner with Vodafone Idea. ShemarooMe has a huge plethora of content across genres and an unmatched offering of Gujarati content catering to the Asli fan of Indian content. Through partnerships like these, we wish to bring our content to the end-customers, and we are sure that the subscribers of Vodafone Play and Idea Movies and TV apps will thoroughly enjoy our offerings.”

Vodafone Idea customers will get exclusive access on Vodafone Play and Idea Movies and TV apps for a period of one month.

Vodafone Play

The Vodafone Play app is a one-stop entertainment destination to enjoy live TV Shows, latest movies or music. Downloaded by more than 10 Million+ Vodafone Subscribers it gives access to over 9500+ movies, in 16 different languages, 300+ live TV channels along with a huge catalogue of original web series and International TV Shows across all genres.

Idea Movies and TV

Idea Movies and TV app is an ultimate gateway to the best movies and video watching experience. The robust library comprises of 8500+movies, 400+Live TV Channels, TV Shows and Original Content across various genres. With over 10 million+ downloads Idea Movies and TV app has been growing in popularity and rating of 4.4 on Play store.