MUMBAI: Amazon and Vodafone Idea announced today that all Idea Nirvana postpaid customers are eligible to receive a year of Amazon Prime (worth INR 999) at no additional cost – providing customers the best in entertainment and shopping: Prime Music, Prime Video, Prime Reading and unlimited free, fast shipping on millions of items along with early and exclusive access to deals on Amazon.in.

With this offering, Idea customers with a Nirvana postpaid plan of INR 399 and above can enjoy unlimited streaming anytime, anywhere. They’ll have access to premium movies and TV shows on Prime Video including the latest and exclusive blockbuster Hollywood, Bollywood and Indian Regional movies, top TV shows, stand-up comedies, kids programs and critically acclaimed Prime Original series. And with Amazon Prime Music, Idea customers also have access to ad-free music streaming and unlimited offline downloads across tens of millions of songs in over 20 languages to enjoy at no additional cost to Prime membership. Idea customers can enjoy their favorite music hands-free using voice, just by asking Alexa for music based on genre, artist, album, mood, activity or create a playlist/add a song to an existing playlist. In addition, customers can get access to free eBooks and unlimited free one and two day delivery, exclusive launches, early access to sale events and many more discounts on Amazon.

Vodafone Red and Amazon Prime already have an existing relationship under which Vodafone postpaid customers will continue to enjoy access to Amazon Prime membership (worth Rs. 999) as part of their plan benefits.

Commenting on this collaboration, Operations Vodafone Idea Ltd Marketing Director Avneesh Khosla said “Today’s customers are digitally savvy and want more freedom and flexibility in the way they consume content. We understand the need to offer a great content experience to our consumers. Through this strategic relationship with Amazon Prime, we are further strengthening our content proposition and our commitment to offer the best to our customers. It provides them access to an extensive library of diverse and high-quality original content - thousands of movies, videos, TV shows and ad-free music on-the-go. We are confident that this association will provide both Vodafone and Idea customers a seamless on-the-go shopping and entertainment experience to our customers.”

Amazon Prime Video India Business director and head Gaurav Gandhi said, “Prime Video continues to entertain and delight customers across the length and breadth of the country.  We are delighted to partner with Idea and believe that this association will further expand the reach of Prime Video to an even larger base of customers who can enjoy our Prime Originals, Blockbuster Films and other Premium content on a screen of their choice - be it their mobile device, their personal computer or the television in their living room”

Amazon Prime India head and director Akshay Sahi said, “We are pleased to collaborate with Idea and make Amazon Prime available to even more customers. Idea Nirvana postpaid customers can now experience Amazon Prime as a part of their plan, which provides customers an unparalleled combination of shopping and entertainment benefits. We believe these subscribers will love the many benefits of Prime; from listening to ad-free music across multiple languages on Prime Music, to watching the latest Bollywood, Regional and International video titles on Prime Video, from shopping exclusive deals on items they love most on Amazon.IN, to enjoying free fast delivery on millions of products, and a lot more”

The annual Amazon Prime membership can be activated through the Idea Movies and TV app.  Access to Prime Video is available after downloading the Prime Video app on supported devices. By downloading the Amazon Music App, one can enjoy hundreds of hand-curated Playlists and Stations specially curated by Amazon Prime Music’s editors across moods, activities, genres, artists and decades. They can also avail shopping benefits by logging in with their Prime account details on Amazon.in.

Similarly, one can enjoy hundreds of hand-curated Playlists and Stations specially curated by Amazon Prime Music’s editors across moods, activities, genres, artists and decades, by downloading the Amazon Music app and avail shopping benefits by logging in with their Prime account credentials on Amazon.in.

Idea Nirvana postpaid customers can activate their Amazon Prime membership in three easy steps:

• Upgrade to an Idea Nirvana postpaid plan of Rs399 or above
• Download the Idea Movies and TV app from the iOS App Store or Google Play Store.
• Generate OTP and validate by entering mobile number.

Click on the special Idea – Amazon offer banner and activate without any extra cost