MUMBAI: One of India’s popular music apps, Hungama Music has always offered music goers the best possible music playlists. From international charts, Bollywood numbers to indie songs and regional hits, the music catalogue of Hungama has kept users hooked. The makers have released Hungama Music Sound of Fame Report 2018 that highlights key trends that made the music streaming app stand out in 2018.
User base
One of the pillars of Hungama Music app is its user base that saw a 48% growth in 2018. With other music streaming apps in the country putting up a tough competition, this rise witnessed by Hungama is indeed noteworthy.
Regional rules
Hungama was no way behind when it comes to the regional songs, which have got a huge market in recent times. The music app saw about 35% of streams from regional numbers in 2018.
Music streaming sessions
Another key trend that paved the way for a successful 2018 for Hungama Music is its music streaming sessions that witnessed a 37% growth in 2018.
User time spent
When it comes to the amount of time spent by a user, the music app saw a rise of 22% last year. The app was indeed successful in keeping listeners glued to their top lists.
Number of streams
Last, but not least, the number of streams on Hungama Music saw a massive growth, which is three times than that witnessed in 2017.
With a noteworthy growth in 2018, we look forward to Hungama Music’s performance in 2019.
