MUMBAI: Popular Indian music streaming app, Gaana will now power the in-vehicle infotainment system of UK-based carmaker MG Motors’ upcoming, Hector SUV.

Hector owners will be able to stream over 30 million songs across 28 languages as they drive without the need for a smartphone. The deal is touted to be a completely new experience for the Indian customer, who will be experiencing a full-blown Gaana music experience on a 10.1 inch screen for the very first time. This partnership also sets a global benchmark in terms of music streaming app partnering with a leading automobile manufacturer to drive more seamless in-car entertainment.

Gaana CEO Prashan Agarwal said, “Music streaming is revolutionising the Indian entertainment industry, and has opened up new avenues for reimagining personal entertainment. At Gaana, we believe in being the constant companion of our users no matter where they go. Our partnership with MG Motors will offer our users a more cohesive experience as they’ll now have seamless access to their personalised playlists and favorite songs no matter where they drive.” 

“We are delighted to partner with one of the leading music streaming services in India – Gaana. This first of its kind journey will catalyse car-tech industry in India and will offer value-added experience to consumers of both the brands. This is just the beginning of a long successful association with Gaana,” said Garages Motors Spokesperson Morris.