| 04 Oct 2023
#Dancewithlight trends as Likee unveils new neon light Magic Stickers

MUMBAI: Likee, the pioneering global short video creation platform by Singapore-based BIGO Technology Pte Ltd, has launched a range of new stickers under Magic function. By availing these light stickers, users can create magical dance videos with neon lights creating special effects. The stickers are gaining massive popularity across the country, and creators are making unique videos under the hashtag #Dancewithlight. The hashtag has already garnered more than 70 million views so far.

Magic stickers such as Rainbow Gemini, Vaporline 1, Vaporline 2, neon light beard, neon light butterfly and more stickers of similar nature are attracting users in more significant numbers. Many users are creating surreal videos by combining these stickers with recently launched Style filters that help users add a dramatic feel to their video background. Anushka Sen, a popular Bollywood actress and Likee India’s brand ambassador, has also shared a couple of videos using the light Magic Stickers. In one such video named ‘I didn’t know I had a twin’, Anushka is seen dancing with magical lights that have taken the shape of her body and face, creating a mirror image. Anushka is currently one of the most popular and the most admired Likee creator in India with 25.8 million followers.

Other notable stickers such as light beard allow users to grow a mystical neon light moustache and beard; Vaporline sticker enable users to create neon light-based body silhouette that follows all the body movements of the users a second later to create a wonderous impact. To avail these stickers, one can tag on ‘Magic’ and select ‘Latest’ section to explore all the new stickers. As a creator, one can use these stickers exclusively or combine it with other filters and features to bring out the best.

Launched in 2017, Likee’s ability to produce emulsified content that resonates with youth and natives across all regions is driving its quick growth. The platform is bullish on providing the best possible filters backed with AI and AR technology. Recently, the app launched a new feature under its iconic ‘superme’ filters called Likee Comics, which enables users to create their comic version. Likee repeatedly offers new opportunities to creators to showcase their exclusive talents, which when couple with the app's sea of features and special effects simply create magic.

Follow Tellychakkar for the consumer facing news & entertainment