MUMBAI: Zee Music Company has been at the helm of efforts to add some delight and joy to the music industry and music lovers amidst the gloom of the pandemic. The pandemic has posed unprecedented challenges for the entertainment industry with no movie releases in theaters since the beginning of the nationwide lockdown. Adapting to the challenges posed, Zee Music Company has collaborated with three films that announced their premiere releases on OTT platforms.

The three films that have announced their commercial release on OTT platforms are Gulabo Sitabo, Gunjan Saxena and Shakuntala Devi, and the music soundtracks of all three films will be released under the label of Zee Music Company. Zee Music Company’s evolved marketing approach greatly helped promote and market the music for the upcoming launches of these entertainers.

Commenting on this development, Anurag Bedi, Business Head, Zee Music Company said, “Zee Music Company has become the largest acquirer of the latest Bollywood Music in the Industry, in the past year, out of the 110 Bollywood films that released, Zee Music Company acquired the rights of 55. We are committed to deliver on our promise of providing consumers with the latest and best the Bollywood Music industry has to offer even during this pandemic. The first to be released as we begin to adjust to a ‘new normal’ is Gulabo Sitabo, and I am delighted with the response that the music tracks have received. The music has helped to create more buzz for the film.”

He added, “Due to the lockdown, consumers have skewed towards digital with the time spent on digital platforms being at an all-time high. We have witnessed a massive growth in the consumption of our music across platforms like YouTube and other streaming platforms.”

Zee Music Company recently crossed yet another milestone by completing 6 years amidst the dynamic landscape of the Indian music industry. Right from its inception in 2014, the music label has carved its niche to succeed as one of the top music publishers in India, publishing over 1,000 songs every year.