MUMBAI: India’s leading event IP company, Event Capital and BookMyShow, India’s destination for all things entertainment, today announced the launch of ‘Festival of Festivals’, a curated collective of India’s most sought after IPs (intellectual properties) across genres such as music, food, literature, languages, fashion and more to boost India’s heavily impacted entertainment sector through the Covid crisis. A one-of-its-kind initiative, ‘Festival of Festivals’, a three-day high octane virtual feast which will be home to upto 15 festivals across multiple genres and over 23 hours of live content, starting August 14th, will raise funds for artists across the live entertainment community impacted by the pandemic.

Saluting the effort of scores of artists who are the pillars of the entertainment sector, ‘Festival of Festivals’ will donate a portion of the overall proceeds raised, towards the live entertainment artist community in India, supported by BookMyShow’s charity initiative BookASmile for the NGO Anahad, to aid performance workers hit by the health crisis.

In a first, the ‘Festival of Festivals’ celebrates the coming together of some of the most popular event IPs in India today, across multiple genres assembled together in a unique format. The initiative will welcome fans into the fascinating world of crowd-favorites - from music concerts and fundraisers to eclectic performances and dedicated festivals, creating a wholesome 360 degree entertainment experience, all under one umbrella.

The platform will host various successful events from India’s annual live events calendar, such as Bollywood Music Project, Pet Fed, Bolly Land, Grubfest, Hi-Life Rendezvous, Hungama Artist Aloud Independent Together, IIFA Stomp Online, INCA goes Desi, International Kids Film Festival, India Beach Fashion Week, Mehfil - A Kommune Evening, Taalbelia and The Fitness Arts Festival, providing an unparalleled entertainment experience to millions of users in India. The umbrella festival aims to elevate the IP space to the next level, bringing talent across genres to the fore, curating entertainment content  for consumers and building communities for brands to create meaningful connections with.

Over the years, the live events industry in India has witnessed unprecedented success through IPs, each of which has set global landmarks with exceptional experience and reach. As a result of their popularity, various sectors have gained further momentum, be it through fashion shows, music concerts, live plays, comedy panels or targeted community IPs like children, families and youth. These IPs have played an integral role in creating communities for brands, providing a stage for discovery & celebration of talent and innovative experiences for consumers all together putting India on the global map for entertainment.

Commenting on the extravaganza, Deepak Choudhary, Founder & Director, Event Capital says, “Our passion lies in creating spectacular IPs and elevating the space, and what is more exciting than creating an umbrella brand for all IPs to participate in. Braving the time, bringing together various industries and celebrating talent is what brings hope in testing times and I am excited to see audiences react to the festival.”

Kunal Khambhati, Head – Live Events & IP, BookMyShow said, “With the ongoing global pandemic bringing the live events industry and IPs planned for this year to a standstill, we felt that this was the best time to ideate and execute formats that seamlessly weave together consumers’ and talents’ needs. In line with this, ‘Festival of Festivals’ aims to offer a new lease of life to the entertainment ecosystem by bringing together artists and consumers across a repertoire of some of the best home-grown IPs that our country has ever witnessed.”

Users can book tickets for ‘Festival of Festivals’ on BookMyShow for INR 199.
Link for booking - https://in.bookmyshow.com/events/festival-of-festivals/ET00136029