MUMBAI: One of India's leading music labels and publishers, Times Music and viral music video sharing app, Triller - announce their global licensing partnership. Times Music is a dominant market shareholder in Punjabi, Bollywood, regional and independent music and this deal would result in making Times Music's diverse repertoire being available for users of the Triller app, across the world.

All of Times Music's catalog, with over 56,000 songs is now available on the Triller app, for its massive user base to use the music to create short-form content.

"Times Music's diverse catalog and its dominating position in the Punjabi and regional marketplaces, gives Triller a significant advantage to navigate the length and breadth of the country. We are very thrilled to have our entire library on Triller," said Mandar Thakur, COO, Times Music.

“Times Music, one of India's leading record music labels represents cultural diversity of Indian Music covering prime languages, among many others. As always our goal is to ease creations and move forward to offer our users with an even larger pannier of music to create and share content with freedom” said Raj Mishra, GM, Triller India

About Times Music:
Times Music is India’s leading music Entertainment Company and a division of South Asia’s largest media corporation, The Times of India Group. On the label side, Times Music manages one of the most diverse Indian music catalogs with genres spanning across Bollywood, Spiritual, Indie, Pop, Rock & other non-film categories. On the music publishing side, Times Music administers its own catalog in all major international markets.

About Triller:

Triller is a Los Angeles-based short video application, recently launched in India and has witnessed exponential growth in terms of downloads and engagement. At the core of Triller, lies the zeal to offer artists and creators an opportunity to hone their craft and showcase their talent, with AI-powered capabilities that allow users to create professional-looking videos in a matter of seconds. Striving to provide borderless recognition, the talent –first platform offers meaningful support to the creator and music community with its distinctive glocal approach, making it stand apart.