MUMBAI - Prime Video, India’s most loved entertainment destination, today expanded its sports programming by launching FanCode, India’s premier sports destination, on Prime Video Channels. The first dedicated sports streaming service to launch on Prime Video Channels, FanCode offers access to the best of global and domestic sports. Through its partnerships with marquee sports leagues and organisations, FanCode brings more than 15 different sports including cricket, football, rugby, kabaddi, basketball, horse racing to sports fans in India. Prime members can now purchase an annual add-on subscription to FanCode, at a special introductory price of INR 249, available only through Prime Video Channels.

With a subscription to FanCode on Prime Video Channels, Prime members can enjoy live streamed sports from around the world. Some of FanCode’s exclusive rights and partnerships include ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World & FIBA. Subscribers can watch tournaments such as the Carabao Cup, Women’s Big Bash League, FIFA U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi, amongst others. In addition to these, subscribers will also get access to the Super Smash and England tour of the West Indies later in the year.

“At Prime Video, we know that while our entertainment preferences are delightfully diverse across the country, we are all ardent sports fans! All forms of sports have such strong, passionate fans following them and we would like to make access to a diverse array of sports super easy,” said Vivek Srivastava, head – Prime Video Channels, Prime Video, India. “We are thrilled to collaborate with FanCode to offer our customers an immersive sport viewing experience with a line-up that spans multiple sports and geographies. We are certain that the diversity in programming, and the convenience of enjoying all their favourite sports at a single destination, will delight sport lovers across the country. The addition of FanCode to Prime Video Channels also allows us to offer a comprehensive bouquet of entertainment, from international and local language content to kids-focused and now live sports.”

In the four years since its inception, FanCode has streamed more than 45,000 hours of live sports content. Speaking on the collaboration, Yannick Colaco, co-founder, FanCode, said, “FanCode wants to reach every sports fan across the country and this association with Prime Video is a step in that direction. We are excited to bring our premium content to Prime Video Channels and further increase our reach. The fact that FanCode will be the first sports platform on the service makes the collaboration even more special.”

Prime members can purchase an add-on subscription to FanCode at a special discounted price of INR 249 annually.

Prime Video Channels benefits for Prime members include:

1. No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.

2. More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.

3. Enjoy your favourite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.

4. More Choice: With Prime Video Channels, Prime members can access thousands of additional titles across 22 OTT services, including FanCode, BBC Player, BBC Kids, Animax + GEM, Lionsgate Play, discovery+, Eros Now, DocuBay, ManoramaMAX, hoichoi, MUBI, AMC+, ShortsTV, VROTT, Acorn TV, NammaFlix, Stingray All Good Vibes, iwonder, Curiosity Stream, Chaupal, MyZen TV, and Museum TV.