RadioandMusic
| 30 May 2024
TuneCore Accelerator Report : India amongst fastest growing regions showing 16% quarter over quarter growth in streams

MUMBAI – TuneCore, the leading independent development partner for self-releasing artists—owned by Believe, one of the world’s leading digital music companies—has released the first ever TuneCore Accelerator Report, showcasing the increased exposure and growth self-releasing artists have experienced as a result of the company’s TuneCore Accelerator program.

TuneCore Accelerator is the powerhouse program that helps artists find new audiences and propel fan discovery at each phase of development. The program leverages industry-leading services powered by TuneCore’s promotional teams, marketing programs, and innovative products, all designed with simple objectives in mind: drive discovery of artists’ music, build audiences, and promote deeper fan engagement. The program consists of four development plans specifically customized to serve artists at different stages of their careers:

  • START: Early stage of development (tracks garnering <1,000 streams per year)
    • Enables artists to find their first listeners
  • AMPLIFY: Emerging stage of development (tracks garnering 1K - 9,999 streams per year)
    • Builds artist discovery & listener engagement
  • BREAK: Accelerating stage of development (tracks garnering 10K - 99,999 streams per year)
    • Levels up artists to break and accelerate their fan exposure
  • MAXIMIZE: Top stage of development (tracks garnering 100K - 1M+ streams per year)
    • Optimizes catalogs of artists whose tracks already have significant audience reach and streams to deepen fandom while also maximizing exposure and catalog value

Andreea Gleeson, CEO, TuneCore, commented, “TuneCore Accelerator was created in direct response to self-releasing artists’ growing need for a better way to find and develop their audiences, especially in the early phases of their careers. Powered by our proprietary technology built by Believe Group’s artist development experts, TuneCore Accelerator identifies and enrolls artists’ music in discovery and growth opportunities best suited to advance them to the next phase of development. The first report shows that the program has already helped tens of thousands of artists find new listeners, and in the first quarter since the program’s launch, 1 in 8 artists have already advanced to a higher development segment. Building on these early positive results, TuneCore Accelerator will be expanded to enable even more artists to grow.”

Key findings from the TuneCore Accelerator Report include:

  • More than 80,000 independent artists are enrolled in TuneCore Accelerator marketing programs across multiple DSPs. In the first quarter following TuneCore Accelerator’s launch, nearly 10,000 artists increased their streams by an average of 143% compared to the previous quarter and moved to a higher development segment
  • The “Start” segment saw the most significant growth with 5,600 artists advancing to a higher segment driven by an average 561% increase in streams compared to the previous quarter*
  • All plans increased artist discoverability, with participating Hip-Hop and Latin tracks experiencing +660M and +590M additional streams, respectively, in the first quarter than the same tracks experienced before enrolling in the program
  • Country and Latin genres saw the highest total streaming growth, each with an overall growth rate above 30% quarter over quarter*
  • The US showed a growth rate of more than 16% in total streams* over the previous quarter for tracks within the program. Brazil, LATAM (ex Brazil), and India shined as the fastest growing regions outside of the US, posting 37%, 23%, and 16% quarter over quarter streaming growth rates,* respectively

In the coming months, TuneCore will continue to expand the scope of TuneCore Accelerator in line with the company’s aim to be a technology-based artist development platform offering an array of resources for independent artists to grow their careers.

The full TuneCore Accelerator Report can be found HERE.

*Total streaming growth across DSP platforms where TuneCore Accelerator is actively running campaigns