RadioandMusic
| 19 Apr 2024
Paytm Insider's Holi Campaign “Rang Rager” draws massive response

MUMBAI: With the return of spring, Paytm Insider ushered in the joyous Holi festival with its nationwide “Rang Rager: Holi Ke Din, Don’t Stay In” campaign. The platform held events across the country and saw a phenomenal response from the audience, selling over 1.8 lakh tickets across India. This accomplishment stands as a testament to Paytm Insider’s commitment and proficiency in showcasing events that resonate deeply with its audiences.

The platform pulled all stops to amp up the Holi festivities by bringing the same number of events for 2024 as against the cumulative number of events in the last two years. Amidst diverse attractions such as rain showers, pool parties, and elephant splashes, coupled with performances by fan favourite DJs and Bollywood celebs including Nucleya, Krsna, Ritviz, Nora Fatehi, Jacqueline Fernandez, and more, Paytm Insider ensured a vibrant and unforgettable festive weekend. Attendees also savoured gourmet delicacies and captured Instagram-worthy "before and after Holi" moments at photo booths, making it a wholesome experience.

The platform brought the festivities to multiple cities like Mumbai, Kolkata, Pune, Delhi, Indore, Trivandrum, Nagpur, Kolkata, Hyderabad, Manipal, Nagpur, Chennai, Bangalore, Goa and Jaipur. The brand reported a remarkable surge in the number of events in Tier 2 and Tier 3 with Pushkar, Bhopal and Ranchi having emerged as frontrunners in this expansion.

Talking about the success of the campaign, Varun Khare, Business Head, Paytm Insider, said, “Reflecting our commitment to delivering exceptional choices of experiences to our patrons, this year's Holi campaign has been a resounding success for Paytm & Paytm Insider. We're delighted to have offered over 800 events on the platform, which is the combined total of the events across 2022 & 2023 for Holi. We are particularly excited to announce a 30% surge in events held across Tier 2 and Tier 3 cities, solidifying our presence and influence in these high-potential markets. The team's dedication and expertise showcased through our ticket sales increasing by 35% compared to last year.”

Events like Maha Holi Bangalore with Nuclea & Krsna, Rangleela Kolkata, Ultimate Holi at Nesco Mumbai with Ritviz, Holi Haze Delhi with Bismil Ki Mehfil, Dilbagh Singh and many more, to name a few, stole the show, winning over fans across the country. The exciting curation of events not only offered audiences an all-around memorable Holi bash, but its overwhelming response reflected Paytm Insider’s dedication to delivering an amazing choice of experiences to its patrons.