MUMBAI: American performing rights organisation, ASCAP (The American Society of Composers, Authors and Publishers), have created a new global customer service team.

The team will be led by DeDe Burns, who has been appointed to the newly created role of VP global customer services. Burns will report to ASCAP COO Brian Roberts.

This move is to centralise the global customer support functions into a single global unit, which will help deliver rapid solutions to customer inquiries in best possible manner.

ASCAP CEO Elizabeth Matthews said, “ASCAP’s goal is to establish a new standard for exceptional customer service support for songwriters, composers, music publishers and performing rights societies globally. The music rights business is more complex than ever and, as a result, we are working to proactively transform our operations and organizational structure in order to simplify the experience of working with ASCAP. We want key ASCAP customers – writers, publishers, global PRO partners and licensees – to have the most efficient and responsive customer service team available in order to enhance the customer experience.”

Burns started off her stint with ASCAP in 2008 as manager of media analytics and then moved on to become senior director of membership and strategic services and VP of membership and strategic services. Prior joining ASCAP, she was with Warner/Chappell Music.

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