MUMBAI: CrowdTunes, a new music management service that encourages user collaboration for bars, restaurants, and retailers announces their launch today in the US. 7digital, a leading global digital music platform, will power the music streams for CrowdTunes. The service works to provide venues with a better and more engaging in-house music environment while at the same time giving patrons access to a dynamic user experience for collaboration with public music play.

Venues interested in using the CrowdTunes platform receive an iPad Mini with the CrowdTunes software built in that monitors the mobile bidding platform, controls what music is playing when patrons aren’t bidding, and filters out specific genres and/or explicit songs depending on the mood, setting, and crowd. Participating venues also receive a digital display that signals which songs are lined up in the queue.

“CrowdTunes enables patrons of any type of establishment to actually be the DJ while interacting with their friends and other customers. It solves an industry problem by giving both venues and users a more interesting and customized experience with music in one of the most important natural listening environments for discovery. Ultimately this creates happier customers that spend more time and money in our venues.” said Brandon Magsamen of CrowdTunes. “We couldn’t be more excited to formally launch CrowdTunes and to have 7digital powering it.”

For venues that are equipped with CrowdTunes, patrons can influence the music they hear overhead directly from their smartphones. The CrowdTunes app is free to download for both iOS and Android. Upon downloading the app, users are provided with credits that will let them request songs. They can earn more credits by posting to social media on behalf of the venue, sharing with friends or purchasing them in the app. The queue is dynamic, meaning the song with the most credits will play when the song that is being played is done. Through this, CrowdTunes has appealed to everyone’s inner competitor while also providing a seamless listening experience in the venue.

“We’re thrilled to be on-board with such an innovative and fun service like CrowdTunes,” said Simon Cole, CEO of 7digital. “While many existing services focus on personal music consumption, it’s great to be behind an interactive, group-oriented service that addresses a real market need for better engagement with digital music services in public spaces. Music is a powerful tool for keeping customers happy and we are excited for the prospective success of this great offering.”

CrowdTunes has completed a very successful round of user and venue testing and will now officially launch on 1 May.