| 20 Jul 2024
Guvera buys free music streaming service blinkbox Music from Tesco

MUMBAI: Australia based music streaming service Guvera has bought over blinkbox Music, which was previously owned by Tesco. The free music streaming service announced the change on its website stating that the new partnership will now make it "even easier to find more music" that listeners love.

"There are really exciting things to come, but right now the most important news for you is that your experience will stay exactly the same. All of your settings remain exactly the same – your username and passwords, your downloaded stations, your likes and dislikes and, also, all your playlists if you’re a premium user. For subscribers, although we will no longer be part of Tesco, please don't worry about your Clubcard points, these will still be allocated as per our existing commitment to you," the statement said.

In its statement, blinkbox Music also said that the service would not require downloading a new app and it would continue to be available for free or as a value subscription.

The music service was first launched in 2007 as We7- a music download service. The following year it shifted focus to becoming a music streaming website. It was later rebranded in 2012 to blinkbox Music after Tesco acquired it for ?10.8 million. Currently, it has a catalogue spanning 12 million tracks from all major labels, and a number of independent ones, all available for streaming in Ireland and UK.

Guvera, which was brought to India at the end of 2014, is presently available in 20 territories around the world.