MUMBAI: In June, UK-based Horus Music appointed Trupti Kudalkar as its Business Development Manager, a month after announcing Malini Hariharan’s appointment to a similar role, for operations in India. Speaking to Radioandmusic.com then, the duo addressed the company’s objectives for the calendar year, and reaching out to neighbouring markets was cited as the primary goal.

Staying true to its word, Horus Music has now announced its ambitions to tap into the Asian and Australian markets with the promotion of Kudalkar as the Head in Asia and Australasia for Horus Music.

Kudalkar’s newest responsibility involves building opportunities for the company in that part of the world and expanding the brand’s presence to the music communities of Australia, New Zealand, Japan, China, Korea, and other regions in Asia. Speaking to Radioandmusic.com, Kudalkar confirmed the promotion, and added, “Henceforth, I would be in-charge of operations in Australia, New Zealand, Korea, Japan whereas Malini (Hariharan) – will be expanding our reach in the SAARC region. Horus Music is majorly focused in Asia, and Middle East which is something Malini and I both will oversee.”

Kudalkar added that while the company continues to grow in India, the idea of expanding adds to the momentum of the upcoming Horus Music objectives from the Asia perspective. “In India, we are working with all the major players. In terms of artistes, Horus Music will work closely with independent artistes from the Indian music industry”, informed Kudalkar.

The Korean markets’ emphasis and revenue generation through the independent music industry acts as an ideal territory for Horus Music to tap into, considering at least 88 per cent of the total recorded music revenue arrives from independent labels.

Horus Music's ideology of promoting and representing the independent music community finds ideal suitors in Korea and Japan; two countries that continue to remain untapped among Horus Music’s competitors. Nick Dunn (Managing Director, Horus Music) has always expressed interest in these markets.

Horus Music India will continue to expand inside and beyond India, adding that “introducing interesting World and Jazz music to the Indian consumer base” will be another priority for the recently-turned decade-old organisation.