MUMBAI: Many indie musicians in India live a dual life juggling gigs with a more traditional career choice, and many known names come from analytical backgrounds like engineering. This relationship gets a further push as India's largest direct online retailer for musical instruments and pro audio equipment, Bajaao, enters into a one-of-a-kind new alliance with National Institute of Technology (NIT), Rourkela, to bring music even closer to their students.

With music quickly becoming an integral part of mainstream education, BAJAAO is providing the students with a new experience of learning with music. To boost the interest for different kinds of music on campus, BAJAAO has helped revamp and refurnish the institute’s six year old makeshift jam room with International quality instruments and equipment.

Education is changing and institutions are bringing about a change in the mindset of people. Augmenting the dreams of budding musicians on NIT campus, the brand new jam room not only includes instruments like guitars, drum kits, keyboards, microphones, and accessories from BAJAAO, but also, pro audio components like sound mixers and PA systems to amplify audio within the room.

With the help of BAJAAO’s music and professional audio experts, the jam room boasts of some iconic and celebrated music instruments and pro audio brands like Fender, Tama, Roland, Sennheiser, Samson, Cort and Behringer.

Commenting on NIT’s association with BAJAAO, student-in-charge (Purchase), NIT Rourkela, Prem Depon Nayak, said, “These days, sound matters more than before. As a musician, it is expected that your instruments sound good. BAJAAO’s experience in the industry as well as their understanding of music definitely made them stand out as a company we should partner with. Their efforts taken to overcome the challenge of the lack of quality music gear and make it available for Indian music enthusiasts are clearly evident. Their sincerity in trying to elevate the music scene in India, and support aspiring musicians helped us realize that we were associating with the best.”

According to the CEO of BAJAAO, Suman Singh, “There is an increasing demand for inclusion of music in mainstream education today, as many consider it the best way to instill focus and concentration. Also, music has gone past the taboo career choice and many parents are motivating their children to follow their passion and pick up their instrument of choice. BAJAAO has always helped in transcending musical journeys with its broad spectrum of opportunities, and I believe this association will help us find potential musicians and introduce the industry to rising talents.”

The students at NIT Rourkela now have access to the world renowned music gear, which gives them an opportunity to not only hone their skills, but also pursue music as a serious option in addition to their chosen career paths. Having already associated with music schools like True School of Music in Mumbai, BAJAAO expects this unique collaboration of technology and music, which will become the trendsetter for other institutions, to encourage young talent to explore their potential beyond the obvious.