MUMBAI: Vh1 India once again raises the bar by partnering with leading global smartphone brand Vivo Mobiles India, for eight of their international awards. The association will have Vivo on board as presenting sponsor for MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and Grammy Awards. This association starts with the first of the eight International Awards – MTV Movie and TV Awards.

Touted to be one of Hollywood’s Wildest Nights, the 2017 MTV Movie and TV Awards recently broke the internet with its bold step towards breaking gender barriers by having gender neutral nominations categories – a move that was appreciated across the world. The awards, which promise to be the biggest party of the year will be aired exclusively on Vh1, one hour post the live show from the Shrine Auditorium in Los Angeles for the viewing pleasure of the Indian audience on 8 May, 2017 at 6:30am with a prime time repeat on the same day at 9 PM only on Vh1.

Vh1 has launched a robust, 360-degree promotional plan for the upcoming awards that connects with audiences across all platforms. The channel has tied up with over 450 on-ground partners, engaging with consumers across multiple outlets of bars, spas, gyms, cafes and more, thereby innovatively reaching out to audiences across 35 cities via customised fitness workshops, blogger makeovers, award-ready grooming tutorials and the largest on-ground linked digital contest across all the above partnerships.

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Vivo partners Vh1 for eight international award shows