MUMBAI: Tashan Nites is an on-air and on-ground property of Punjabi music channel 9X Tashan. Tashan Nites concerts are held across North India on a large scale. Artistes like Gippy Grewal, Honey Singh, Badshah have already made an appearance previously on Tashan Nites. Initially, Tashan Nites was held in nightclubs like Kava with an audience of only 1000, while now it has grasped a crowd more than 15000.

9X Tashan head of programming Himanshu Gupta says, “The main reason behind starting Tashan Nites was to connect the audience with the artistes. People who have just seen the artistes on social media get to see them perform live. Plus, we get a review of the songs. So, you know which ones are popular.”

The recently concluded Tashan Nites was sponsored by Labolia Body Lotion, co-presented by Priya Gold Butter Milk Biscuits and co-powered by Colors. Pregakem was the special partner and Denver was the associate sponsor of Tashan Nites.

On the collaborations with the sponsors, Gupta states, “The sponsors have shown a great amount of trust in us. The sponsors know that television has a vast reach and Tashan Nites gets huge viewership. They also know the scale at which we are doing Tashan Nites."