MUMBAI: 'Most Trusted Brands', India's leading exit poll media and brand research company concluded music channel- 'Mastiii' (from the house of Sri Adhikari Brothers) as number one as India’s Most Trusted Brand in the music genre. The survey was conducted on a nationwide level amongst 10,000+ respondents. In the music genre where there are 16 players looking to compete for the eyeballs including ETC, B4U, Sony Mix, 9XJalwa, B Play, etc. Mastiii has emerged as an unchallenged number one, and has been declared as the most preferred music destination.

India’s Most Trusted Brand Awards is a distinctive recognition for a brand recognised as, ‘Most Trusted’ in its industry category based on current year marketing standing. Its quantitative qualified consumer survey, expert analysis and attributes based qualitative brand research suggested that Mastiii has been dominating the music genre for over a year now with channel’s unique programming being the differentiating factor. The channel alone has a relative share of 18.22 per cent with a GRP of 24.34. In a 16 player category Mastiii has established its dominance all over India and continues to set a new benchmark at every stage.

Speaking on this achievement, Group CEO Manav Dhanda says, "It is a proud moment for us. We have always strived to push the boundaries and be innovators in every endeavor that we set forth. With the bouquet of content that has earned Masti Music channel the laurel of being honored by the ‘Most Trusted Brands’ in the Music Channel Category, we envision more such achievements with every step that SAB Group takes towards the growth of the brand.”

Speaking on the occasion, India’s Most Trusted Brand Awards founder- Hemant Kaushik said, “India’s Most Trusted Brand Awards 2015 salutes all the selected Top 100 Brands of India and has proved to be the most radiant platform which showcased most distinguished personalities and brands of India. We are proud to see SAB group’s channel Mastiii as the leading brand in music. Every business leader wants to grow his brand and India’s Most Trusted Brand Awards 2015 is that platform which is a new dimension in the way they want to grow."

Amongst the other categories were BFSI, News, FMCG and many more.