MUMBAI: KDAY-FM radio, SoCal's legendary home of original hip-hop and R&B, the first station in the nation to originate the 24 hour hip-hop & R&B format, and the leading media brand under Meruelo Media, today announced the start of its new Morning Show with Tha' Goodfellas, broadcast daily, Monday through Friday from 5:30 a.m. to 10:00 a.m.

"The mainstream popularity and cultural importance of hip-hop which KDAY helped build was proven by this weekend's blockbuster opening "Straight Outta Compton," exclaimed Otto Padron, president of Meruelo Media, "…as such, bringing back KDAY mornings with our music, humor, and comedic irrelevance is what Tha' Goodfellas will do better than anyone else in this industry."

Tha' Goodfellas, Romeo and Dejai, are childhood friends, originally from St. Louis, Missouri, and are well-recognised familiar voices in Southern California. They have successfully worked in radio, television, film and music for more than 20 years.

"KDAY Mornings with Tha' Goodfellas will continue to showcase our unique music brand with relevant narrative, humor and a rare passion that have given Romeo and Dejai an authentic connection to our KDAY Nation," stated station Program Director, Adrian "AD" Scott. "We are going to take our West Coast ‘Back in the Day’ attitude to the next level."

Tha' Goodfellas, ring in LA morning's on KDAY, current programming continues with on-air personalities ‘Cece The Mamacita’, midday's from 10 am. to 3 pm. and "PJ Butta" in the afternoons 3- 7 pm.