MUMBAI: The second edition of the Radio Abbys, christened the "Radio Abby with Radio Mirchi" is scheduled on 8 April 2016 and will honour creative excellence in radio advertising at an awards ceremony in Goa as part of the Goafest.

The awards are spread across 21 categories. Gold, Silver and Bronze awards will be presented across various categories encompassing advertising for a range of industries.

For the second edition, Radio Mirchi has conceptualised an online campaign - #RadioDeewane on social media. The idea is that good radio spots do more than win awards, they win the love of people who listen to the radio all day. The admiration is such that many fans have dedicated a part of their lives to their favourite copywriters. If given a chance, they would go out of their way to please their favourite copywriters. This inspired the thought – Writing A Good Radio Spot Has Its Perks – and is behind the campaign for Radio Abby with Radio Mirchi 2016.

According to Radio Mirchi national marketing head G G Jayanta, “The Radio Abbys is a platform that recognizes innovation & creativity in Radio advertising and, hence, is a perfect fit for Radio Mirchi. Every year, we have seen enthusiastic participation in this award category and this year, too, we look forward to rewarding some ground breaking creative work in the radio space.”