MUMBAI: Sunfeast Mom’s Magic, a premium cookie brand from ITC Limited, is organising a unique campaign to help connect mothers and children, leading upto Mother’s Day. This initiative invites listeners to call the RJs at RadioCity and share magical moments that they are grateful to their mothers for.

Children move away from home for many reasons including education, better work opportunities and marriage. Sunfeast Mom’s Magic gives an opportunity to people who miss the special ingredient of their mother’s magic in their daily lives to express their gratitude, on-air! People have the option to either call the RJs at RadioCity or share a message on the Facebook and Twitter page of Sunfeast Mom’s Magic and RadioCity. The activity will run across 20 cities from 28 April 2016 to 6 May 2016.

ITC Foods COO – Confections Paritosh Wali said, “Nothing can compare to the magic that Mothers bring to our lives, irrespective of our age. We have created a platform for people to celebrate their Mom’s Magic. People can share their stories, reliving their mom’s magic with their mother on air, thus celebrating Mother’s Day in their own special way.”

All callers will receive Mom’s Magic gift hampers, but there might be a few delightful surprises as well. So tune in to RadioCity Bengaluru and share the magical moments with your mom, that you cherish the most.