MUMBAI: Big FM, launched the award winning, ‘The Breakfast Show’ of Mumbai in Hindi heartland as ‘BIG Chai’. Hosted by RJ Siddharth, Mumbai’s No.1 radio jockey, the show is currently available in four cities including Mumbai, Delhi, Bhopal and Indore. RJ Siddharth plans enthrall his listeners across Big FM’s 12 Hindi speaking markets with his never-before-heard trivia between 8 am and 10 am every Monday to Friday.

RJ Siddharth’s ‘The Breakfast Show’ stands undisputed at the number one, and it is now available in 12 markets ofUttar Pradesh, Madhya Pradesh, Rajasthan, Jharkhand, Orissa and Maharashtra. Very few RJs hold such a mesmerizing hold on their audience and RJ Siddharth is among the few who enjoy undisputed fan following. But that is not the only reason why his fans love him so much. His desire to help people in whichever way he can has earned him considerable fame and popularity among listeners. He has also been actively involved in social causes like SEE THE RADIO – Radio for the Deaf, Pani Bachao Campaign to bring about a change for the larger good.

Commenting on the development, Big FM’s spokesperson said, “In an endeavor to reach out to ardent fans of 92.7 BIG FM and offer them the best of the best, we decided to make our award winning show available to our listeners across our other Hindi Speaking Markets. With BIG Chai and RJ Siddharth’s immense knowledge on Bollywood & current affairs, we are sure to make a deeper connect with listeners.”

The show by RJ Siddharth entertains its avid listeners with fascinating and inspirational stories of Indian cinema’s retro stars, while updating them about current events around the world. An avid film buff and a treasure trove of Bollywood’s most fascinating trivia, RJ Siddharth has won innumerable awards and accolades and recently was a proud recipient of the prestigious Sound of India Award when he represented India at the International Radio Festival (IRF) 2015 in Zurich. Mumbai’s No.1 RJ has also received recognition at the New York Festival’s International Radio Awards 2014 when he won in the category of Best Music Special Show.

Mumbai’s no.1 ‘The Breakfast Show’ with RJ Siddharth continues to lead as ‘Dilli Meri Jaan’ in Delhi and as ‘BIG Chai’ in Indore & Bhopal. This festive season, with the advent of BIG Chai, RJ Siddharth will continue to enthrall listeners with evergreen classic hits. The show which launched in 4 cities will go on-air across Big FM’s 12 Hindi speaking markets which includes Aligarh, Allahabad, Bareilly, Gwalior, Bikaner, Ajmer, Udaipur, Jamshedpur, Jhansi, Rourkelaand Solahpur to name a few.

The immense love for the No.1 Breakfast Show is evident when it receives love and support even from industry leaders, including eternal diva Rekha, ace director, Vidhu Vinod Chopra, noted music composers Pyarelal, Pandit Shiv Kumar Sharma, music director Anand, mega star Amitabh Bachchan, Ajay Kakar – CEO, BSLI, Arijit Basu, CEO – SBI Life Insurance, Malay Dikshit – CEO, Tata Sky to name a few. His show has been adjudged as the Most Heard Breakfast Show in Mumbai according to the latest reports by Radio Audience Measurement