MUMBAI: Sourabh Raaj Jain, popularly known as Krishna in the recently concluded Mahabharata on TV, has been roped in by Big FM as RJ to present its new show 'Arth’.

The show which started on 22 February, airs from 10 pm – 11 pm on weekdays and is based on the observations and philosophies of life. It offers a mix of retro and classic motivational numbers in between talk about facing life’s challenges with determination. The show is also airing real life examples to make the context relatable and engaging for listeners.

According to the radio station, it is the first show on Indian radio ‘that focuses on human emotions and building a spiritual connect with ourselves.’ Says Sourabh Raaj Jain, “Audience has given me immense love and support for the roles I played on screen. It’s my first stint with radio for which I am equally excited. I will be hosting a show which will not only motivate listeners but entertain them as well. It’s a huge responsibility and challenge to engage listeners through a medium where they can only listen to my voice and I look forward to it with great diligence.”

A multi media promotional campaign has been launched across key markets to promote the show.