MUMBAI: Dabur Vatika, the leading Natural Personal Care brand from the House of Dabur, worked towards safeguarding the dignity of women at the prestigious Magh Mela this year by setting up safe changing rooms for women pilgrims at three Ganga Ghats at the mela, also known as the Mini Kumbh.

Dabur Vatika Shampoo installed the changing rooms to safeguard the dignity of women at the pilgrimage and to give them a safe and secure place to change. To connect with women pilgrims and direct them to these Dabur Vatika changing rooms, female volunteers were positioned at different locations at the ghats. A volunteer was also placed near the changing room, offering women Dabur Vatika shampoo sachets.

Shampoos & Post Wash category head Tiny Sengupta said, “Every year, millions of pilgrims visit the various Ghats during such melas. At such places, women usually face difficulty in finding an enclosed place for changing clothes. Dabur Vatika, as a brand, has always stood for women’s dignity and this initiative was planned to provide the comfort and convenience to women pilgrims and help safeguard their dignity and their privacy. These changing rooms were equipped with a mirror, combs, lights, table and a chair.”

Commenting on the BIG FM business head – rural Vineet Mittal said, “We are extremely glad to announce our association with Dabur during this year’s Magh Mela. We have been associated with Dabur for over three years now creating success stories with initiatives like Hajmola Chatpata No.1, BIG Junior RJ and Mele ka BIG Star. With this tie-up, we are extending our support to this unique initiative and contributing towards safeguarding women’s safety and convenience at a touch point with relevance”.