MUMBAI: Red FM RJ Malishka has been selected to represent the Indian radio fraternity at the International Radio Festival (IRF) in Milan, Italy.

The IRF is the world’s first and only industry conference and public on-air event for those with a vested interest in the business and curation of radio programming, according to the network.

Red FM, India’s largest and most awarded radio network with over 50 stations will be in Milan expanding its footprint in the International arena through RJ Malishka, who has been associated with Red FM for eight years, her show Morning No.1 is an addiction for many listeners and her fans in Mumbai.

Over 70 countries are participating in the conference, and the shows can be heard and now seen (on account of social media) all over the world. A two hour Milan show will be broadcast for Malishka fans between 9-11 am on the morning of 8 April in Mumbai, according to the station.

According to Red FM COO Nisha Narayanan, “We are ecstatic with this selection and it is a proud moment for all of us at Red FM. One of our star jocks is going to be taking our brand values to international audiences. Malishka would also be hosting a show live in Milan. In line with Red FM’s continuous commitment towards its listeners and fans in India, the special two hour show will be broadcasted live in Mumbai as well.”

Malishka said, “This is the second time that I will be representing India and Red FM on the international platform. My first experiences with IRF was in Zurich and has been a great stage for me to share and learn new things about the medium and the way people across the world use it. It’s a proud moment for me to represent my country on such a high platform and make the world familiar with sounds of India, the nuances and the flavours that offer the essence of India and Red FM.”