MUMBAI: For the fourth year in a row, RedD FM and IPL franchise Sunrisers Hyderabad will continue their association through cricket and radio. The IPL team Sunrisers Hyderabad, one of the most followed franchisee of the Indian Premier League (IPL), will sport the Red FM logo on the front of the jerseys. Additionally, Red FM will bring its saliency to the field as well as on-ground activation with the SRH Team.

Speaking on the occasion Chief Operating Officer of Red FM, Nisha Narayanan said,“Red FM stands for a fun, spirited and exciting attitude that reflects in our programming and in our people. It’s no surprise then that we are happy to be partnering Sunrisers Hyderabad for the fourth year in a row. Sunrisers Hyderabad has the most impressive line-up of cricketing stars and as a brand compliment our “Bajaate Raho” spirit.The association looks promising and we hope to deliver to our listeners an experience to remember. We have planned extensive on-ground consumer engagement initiatives to leverage the assoction. Wishing SRH a good season ahead!”

Speaking on the occasion, CEO of Sunrisers Hyderabad, K Shanmugan, said,“Sunrisers Hyderabad has had an exciting journey in the Indian Premier League and as always, we are very happy to continue and strengthen our relationship with the Red FM team. In the past, we have done some fabulous promotions with Red FM that has helped in promoting our team and its players and has helped us in building strong equity with SRH supporters. We are looking forward to this association this year too”

The partnership means online contests as well as in-air contests through Red FM station during the IPL season and winners of these competitions will be rewarded with official merchandise of Hyderabad Sunrisers and autographed memorabilia. RED FM will also run contests for match tickets at Hyderabad’s home ground – Rajiv Gandhi International Stadium. The partnership will also see key team players on-air on Red FM and engage with listeners across cities. Listeners also stand an amazing opportunity to connect and meet their favourite Sunrisers Hyderabad players.On the digital front, Red FM will release behind the scenes video content on its digital platforms.