MUMBAI: On the heels of the Rag Rag Mein Daude City campaign, Radio City, the country’s leading radio network, brings to you a Pro Kabaddi League-association with Punyachi Aapli Kabaddi team “Puneri Paltan” for the third year. The tie up brings out the passion, the pride and not to forget the sense of belongingness, for the game that also talks about being local and competitive. The FM brand is going all out this year to promote their association with the Puneri Kabaddi giants through on-ground activities such as an outdoor campaign across the city of Pune, television spots on local and national television, activities involving RJ’s and on-air contests for listeners where they can win free passes to these matches.

Puneri Paltan is owned and managed by Insurekot Sports Pvt. Ltd and is one of two Pro Kabaddi franchises from Maharashtra. The team represents the city of Pune, combining the magnificence of Maharashtra’s cultural capital with the true flavors of this indigenous sport. Kabaddi being one of the most popular domestic sport especially in Pune, being associated with the Pro Kabaddi League which is of national significance is a matter of prestige for Radio City. The champion’s league will be aired on Star Sports which is one of the most-viewed sports channel.

Radio City VP and functional head, marketing, Sanat Kumar Mishra said “Our recently launched national campaign Rag Rag Mein Daude City has always stressed upon the fact that our brand is about the city and bringing out the passion, the pride and not to forget the sense of belongingness, that the people of a city feel. We are not only about music, we are about the people who listen to us, and the people who we listen to. We are extremely elated to be associated with the Puneri Paltan for the third time”.

Talking about the association with Radio City, Puneri Paltan team manager Kailash Kandpal said “Radio being the most trusted and best medium to reach our loyal fans, we are happy to partner with Radio City. We truly believe in their vision and want to take this sport to the entire city of Pune and what better way to do it other than Radio. We wish to connect with our entire audience and fans across the city. We are more than delighted to know that Radio as a medium is playing a role in making this sport truly popular amongst Indian masses."

The Pro Kabaddi Champions League hits the floors from 25 June 2016. For their first match, the Puneri Paltan will be locking horns with the Telugu Titans.