MUMBAI: BigFM has come up with one more exclusive new folk music show 'Maatir Taney Maatir Gaaney' for its Kolkata listeners.

The show will give an insight to the wonderful folk culture and explore the folk music heritage of Bengal. It will be promoting local talent and cultural heritage of Bengal as well. Eminent folk Singer Kalika Prasad Bhattacharya will be the host and the show airs every Sunday, from 5 PM to 7 PM on 92.7 Big FM.

‘Maatir Taney Maatir Gaaney’ highlights the vast trace and lives of the legendary Baul singers interspersed with folk music of various styles. The show also talks about the lives of folk singers in the state bringing forth the rich history of Bengal’s folk music.

Renowned folk singer Kalika Prasad Bhattacharya sharing his experience of being the show host said, "Folk music forms an integral part of Kolkata’s culture. It holds great significance in the lives of music lovers in Kolkata and forms a common chord for people to connect with one another. It is a privilege for me to be able to reach out to listeners in Kolkata through 92.7 BIG FM’s ‘Maatir Taaney Maatir Gaaney’.”

"Through this show, we bring this vast and rich culture of folk music to music enthusiasts in the city of joy. Being associated with folk music myself helps me draw insights and interesting facts about the genre and pass on the same to the newer generation of listeners," added the singer.

On the launch of this unique offering, a spokesperson from Big FM said, “We aim to provide not only entertaining content to our listeners but something they can relate to. With our new offering, we are contributing towards keeping the decade old folk music tradition alive among our listeners. Since the launch of this show, we have garnered a positive response and appreciation for the show from listeners in Kolkata and look forward to continuing this trend."