MUMBAI: Radio City, the country's leading radio station associates with telecom giant Vodafone to set their catchy 'Rag Rag Mein Daude City' anthem as a caller tune for Vodafone subscribers. The mnemonic tune of the anthem has become the talk of the town and is seen hum by many. Setting it as a caller tune, listeners can reinforce their sense of ‘city pride’ and stay connected with Radio City.

Radio City is a forerunner in the radio space to come up and be a part of such unique association. The radio network has always kept innovation and listener engagement as a crux of its communication. Setting ‘Rag Rag Mein Daude City’ as a caller tune would undoubtedly strengthen the relationship with its listeners.

Speaking about the association, AudaCITY – Radio City, EVP and National Head- Programming, Marketing, Kartik Kalla said, “The association with Vodafone is a great way of reaching out to our listeners across the nation. The recently launched ‘Rag Rag Mein Daude City’ anthem has a very melodious and peppy tune to it; one can’t help but hum the tune. This association will only help leverage it”.

The ‘Rag Rag Mein Daude City’ anthem launched in different languages across cities has been sung by Sukhwinder Singh in Hindi, Keerthi Sagathia in Gujarati and Karthik in Kannada, Tamil and Telugu.

The brand is firmly driven by the passion and the pride that listeners feel for it and associate it to. For further details, log on to www.planetradiocity.com.